27 - 28 October, 2020

Virtual Conference

2017 Keynotes

2017 Keynotes

Consumer MEMS Products: Quality Rather than Commodity

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When it comes to MEMS (Micro Electro Mechanical System) sensors, Bosch is both a pioneer and the world's leading manufacturer. The company developed the underlying semiconductor manufacturing process in house, and has been producing these sensors on an industrial scale for over 20 years now. To date, Bosch sensors can not only be found in most cars but as well in three out of four smartphones worldwide, and 75 percent of Bosch MEMS sensors are now used in consumer electronics applications.

While first early consumer sensor products had only moderate complex signal read out chains for the MEMS sensors, more recent products are more and more driven by advanced ASIC features containing, depending on their field of application, integrated micro controllers, digital signal processors, image pipelines, external components and more. At the same time, also the complexity of the considered MEMS application grew significantly, from terrestrial magnetic, acceleration and yaw sensors to new systems such as the micro mirror.

This keynote will discuss some of the challenges Bosch Sensortec is facing in the ASIC development for current and future MEMS products. Special attention is paid to the changes in the design and verification methodology which became necessary in order to tackle these challenges while originating from a mixed-signal heritage.


Biography: Dr. Horst Symanzik has received his Diploma degree in Electrical Engineering (EE) from RWTH Aachen and holds a PhD degree in EE from TU Chemnitz where he was a research associate for MEMS electronic circuit design. He worked in semiconductor industry in several positions as a mixed-signal design engineer, ASIC project manager and wireless IC development manager. In 2007 he joined Bosch Sensortec, the new established MEMS Consumer Sensor branch of Bosch, to build up a non-automotive IC development organization. As the Director of Engineering Integrated Circuits, he has grown his organization in five international locations of the Bosch Consumer ASIC supplier, with more than 5 billion devices in the field.



Driving Virtual Prototyping of Automotive Electronics

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The regular 36 month to 48 month development cycles of Automotive Electronics is relatively long compared to the development cycle of semiconductor devices. This is due to different system levels, different value chains and different development processes. To keep up with the development speed of consumer electronics and meet the customer expectations the development cycle of Automotive Electronics needs to be decreased. Enabling virtual prototyping from the device level into automotive applications and systems is an important step to accelerate the time to market.


Biography: Berthold Hellenthal runs the Progressive Semiconductor Program (PSCP) at the Audi Competence center for Electronics and Semiconductors, and is responsible for the company’s semiconductor strategy. Having joined Audi in 2008 as a member of its senior management team, Mr. Hellenthal specializes in electronic hardware reviews and application analysis as well as semiconductor programs. Mr. Hellenthal holds a Dipl.-Ing from RWTH Aachen University in Germany.