27 - 28 October, 2020

Virtual Conference

Event Details

MP Associates, Inc.

TUESDAY October 17, 8:00am - 9:00am | Ballsaal

Driving Virtual Prototyping of Automotive Electronics
The regular 36 month to 48 month development cycles of Automotive Electronics is relatively long compared to the development cycle of semiconductor devices. This is due to different system levels, different value chains and different development processes. To keep up with the development speed of consumer electronics and meet the customer expectations the development cycle of Automotive Electronics needs to be decreased. Enabling virtual prototyping from the device level into automotive applications and systems is an important step to accelerate the time to market.

Biography: Berthold Hellenthal runs the Progressive Semiconductor Program (PSCP) at the Audi Competence center for Electronics and Semiconductors, and is responsible for the company’s semiconductor strategy. Having joined Audi in 2008 as a member of its senior management team, Mr. Hellenthal specializes in electronic hardware reviews and application analysis as well as semiconductor programs. Mr. Hellenthal holds a Dipl.-Ing from RWTH Aachen University in Germany.